Men Against Rape and Discrimination or MARD/M.A.R.D is a 2013 social campaign launched by Bollywood film director and actorFarhan Akhtar. The word “MARD” has been used in the short form of the campaign name. The campaign aims to raise social awareness against rape and discrimination of women.

“Chulein Aasman” is a song about female emancipation, a song about freeing women from the roles that they have been coerced into playing for centuries. (Use captions to see translation in English)

It highlights the importance of equal opportunity, possibilities and the impact it can have on women.

MARD (Men Against Rape and Discrimination) is a progressive movement for a more gender equal world . MARD initiative focuses on creating awareness against the increasing number of crimes against women. It is an effort targeted at men to re-think their own value system and be the catalyst for change

Joining hands with Google’s ‘Helping Women Get Online’ initiative, MARD (started by Farhan Akhtar) stands to inspire change in society, to gather support for women empowerment. The jointly promoted campaign will look to generate awareness around the need to get women online as well as encourage existing users to help get more women online, and spread awareness of Gender Equality and Women Empowerment.

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